5 Reasons Your Business Needs Facebook Ads

Facebook ads are a great way for small business owners to get involved in online advertising. Compared to competitors like Google AdWords, they are easier for beginners. Here are five reasons to consider using Facebook ads. Targeting Facebook ads allow you to target specific demographics. You can target campaigns based on age, sex and location to place your ads before the right audience. Facebook uses members’ interests, the pages they…  Read more

4 Tips for Improving Your About Page

Every website should have an About page. It exists to capture the very essence of your business by reeling in your target audience and inspiring them with your story. The About page is more than just a brief biography or a list of achievements; it should be something that forges a connection with your readers and gives them a reason why they should choose your business. Crafting an unforgettable About…  Read more

Seven Tips for Managing Managers

Managing people is one thing, but anyone with experience of managing managers will know that’s a completely different ball game. A management team that works in complete harmony is a rare and beautiful thing, but it never comes easy. In fact, it’s paradoxical to think it should ever be that a group of people with strong leadership and management skills will operate without conflict for any length of time. The…  Read more

5 Things a Great Business Name Should Do

A great business name isn’t just a label for your company. It is also your number one marketing tool, serving as a platform for setting yourself apart and defining your brand. At the very least, your business name should do the following. Convey the industry or area of expertise of your company When customers search for businesses, they apply some filters to determine whether specific organizations are relevant to their…  Read more

Social Media Etiquette: 9 more Quick Tips for Professionals

With social media, you can connect with business associates quickly and creatively. But this communication mode is not without risk. A thoughtless post can offend customers and other business partners and damage relationships rather than build them. By following a few ground rules you can be confident your comments and posts will be appropriate ones. Check Your Messages for Grammar and Spelling Your co-workers and business partners evaluate your communication…  Read more

Ten Proven Ways to Get More Twitter Followers

Social media is a more potent force than ever before and one of the sites at the forefront of the social media revolution is Twitter.  With millions of active users, Twitter is an extremely powerful marketing tool.  The secret to Twitter success, of course, is growing and then holding a large follower base which can then retweet your own tweets, bringing you even more exposure.  But how does one best…  Read more

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